Switzerland Tourism

Influencer Relations
Experimental Marketing

SWISS Airlines’ new direct flight from Toronto to Zurich prompted Switzerland Tourism to collaborate with Halo & Co. for a robust awareness campaign highlighting the route. Through personalized Victorinox suitcase mailers and a curated launch event, Halo & Co. generated buzz, inspiring Torontonians to explore the European destination. The event, attended by media, influencers, and industry leaders, featured an Accidentally Wes Anderson-themed event with interactive elements and Swiss gifts, while one lucky guest won the grand prize of two business class return tickets to Zurich.

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3 Million+

Social Media Impressions


Event Attendees

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